How to pick keywords that bring revenue, not just traffic
A simple way to find the searches your buyers make right before they get in touch.
Web design & SEO blogThe blog
Plain-English notes on web design and SEO. What's working right now for B2B and service businesses.
Upcoming posts
Web DesignSEOLocal SEOTechnical SEOCopy
The Google Business Profile checklist for service businesses
Every setting, category and post type that helps you climb the map pack.
Seven homepage mistakes that quietly cost you enquiries
Small fixes to copy, layout and calls to action that turn more visitors into booked calls.
Core Web Vitals without the jargon
What the speed scores mean for rankings, and the fixes that make the biggest difference.
Writing service pages that rank and convert
How to structure a service page for search engines and for the person reading it.
Redesigning your site without losing your rankings
The pre-launch checklist that keeps your hard-won search traffic intact.