Web design & lead generation case studiesThe work

Websites, search and outbound for B2B and service businesses. $7.2M generated for clients so far, and judged by one thing: more qualified sales conversations.

Projects

Every project

16 case studies and the rest of the portfolio. Most projects cross more than one service, so filter by what you need. Hover a website to scroll the whole page.

Mike K Realtor logo
Web Design & SEO · Real estate

A brand website and outbound for a new agent: about 60 hot leads and multiple closed deals.

Silver SolutionsMaking the world a global village
Web Design & SEO · Logistics

A logistics website redesign that leads with what the company does best, with a simple quote request.

Fractional
/CEOExpertise on tap
Web Design & SEO · Consulting

A launch website and SEO plan for a new fractional executive firm.

Level Up Digital logo
Lead Generation · Agency

Level Up Digital

Lead Generation

Agency partner lead pipeline setup targeting marketing decision-makers.

Arvio Capital logo
Lead Generation · Finance

Arvio Capital

Lead Generation

Deal flow outreach for private equity and capital advisory.

Midnight Owl Group logo
Lead Generation · Outbound

Midnight Owl Group

Lead Generation

Automated B2B pipeline generation and email warm-up infrastructure.

Ramjee
AestheticsCape Town, South Africa
Web Design & SEO · Clinic

Ramjee Aesthetics

Web Design & SEO

Medical aesthetics clinic website with online booking.

ZC Ventures mobile app screens on a yellow background
UX/UI & Product Design · Fintech

ZC Ventures

UX/UI & Product Design

Fintech portfolio tracker and investment management mobile app.

CamGo app screens showing a map-based booking flow on an orange background
UX/UI & Product Design · Creator economy

CamGo

UX/UI & Product Design

Live streaming and video creator interface prototype.

Karpel Associates logo
Executive search

Karpel Associates

Recent work
Emergency dentist website homepage for a Cape Town dental practice on a green background
Dental clinic

Cape Town Dentist

Recent work
Polish & Prose logo
Brand

Polish & Prose

Recent work
Lloyd's Global Logistics logo
Logistics

Lloyd's Global Logistics

Recent work
MedSpaDR Skin Advisory white line-drawing face logo on a black background
Med spa

MedSpaDR Skin Advisory

Recent work
Web Design & SEO · Personal training

Fit For Life

Web Design & SEO
Web Design & SEO · Massage therapy

Wheels to Wellness

Web Design & SEO
Web Design & SEO · Surface restoration

Surface Solutions

Web Design & SEO
Campaign results

From outbound campaigns

Numbers from live client campaigns. Every campaign is different, so treat these as what has happened, not a promise.

$0M
Generated for clients, collectively
0+
Leads, across client campaigns
0%+
Positive reply rates, up to
0
Enterprise demos, one SaaS client

Live campaign dashboards

Read straight off the sending dashboards, including the campaigns that didn’t fly. Reply rate is replies ÷ emails sent. Positive reply rate is interested replies ÷ all replies.

All Med Search: nurses in Canada

Sent
5,469
Replies
75
Reply rate
1.40%
Positive replies
36
Positive reply rate
48%
Cold email dashboard screenshot: All Med Search: nurses in Canada

Commercial cleaning

Sent
29,017
Replies
150
Reply rate
1.30%
Positive replies
53
Positive reply rate
35.33%
Cold email dashboard screenshot: Commercial cleaning

Commercial cleaning (second send)

Sent
13,261
Replies
95
Reply rate
1.35%
Positive replies
32
Positive reply rate
33.68%
Cold email dashboard screenshot: Commercial cleaning (second send)

Commercial cleaning, Outlook inboxes

Sent
26,478
Replies
94
Reply rate
1.33%
Positive replies
25
Positive reply rate
26.60%
Cold email dashboard screenshot: Commercial cleaning, Outlook inboxes

Agencies, Google inboxes only

Sent
2,520
Replies
20
Reply rate
1.40%
Positive replies
5
Positive reply rate
25%
Cold email dashboard screenshot: Agencies, Google inboxes only

Agencies, new script test

Sent
3,296
Replies
21
Reply rate
0.64%
Positive replies
5
Positive reply rate
23.81%
Cold email dashboard screenshot: Agencies, new script test

MedSpa DR, variant

Sent
2,174
Replies
38
Reply rate
2.55%
Positive replies
9
Positive reply rate
23.68%
Cold email dashboard screenshot: MedSpa DR, variant

Commercial, December (Google + others)

Sent
18,002
Replies
134
Reply rate
1.94%
Positive replies
28
Positive reply rate
20.89%
Cold email dashboard screenshot: Commercial, December (Google + others)

Arvio Capital, capital advisory

Sent
30,693
Replies
233
Reply rate
1.64%
Positive replies
42
Positive reply rate
18.03%
Cold email dashboard screenshot: Arvio Capital, capital advisory

MedSpa DR, non-personalised

Sent
9,281
Replies
168
Reply rate
4.84%
Positive replies
27
Positive reply rate
16.07%
Cold email dashboard screenshot: MedSpa DR, non-personalised

MedSpa DR, non-personalised (round 2)

Sent
27,066
Replies
264
Reply rate
1.84%
Positive replies
42
Positive reply rate
15.91%
Cold email dashboard screenshot: MedSpa DR, non-personalised (round 2)

Midnight Owl lead gen v1

Sent
16,580
Replies
108
Reply rate
1.84%
Positive replies
17
Positive reply rate
15.74%

Screenshot not available

Midnight Owl lead gen v2

Sent
10,646
Replies
39
Reply rate
0.70%
Positive replies
6
Positive reply rate
15.38%
Cold email dashboard screenshot: Midnight Owl lead gen v2

Marketing agencies, campaign 1

Sent
22,578
Replies
250
Reply rate
3.24%
Positive replies
34
Positive reply rate
13.60%
Cold email dashboard screenshot: Marketing agencies, campaign 1

All Med Search, campaign 1

Sent
6,788
Replies
134
Reply rate
4.23%
Positive replies
9
Positive reply rate
6.72%
Cold email dashboard screenshot: All Med Search, campaign 1

Gabe's Window Cleaning, campaign 3

Sent
32,649
Replies
334
Reply rate
4.61%
Positive replies
21
Positive reply rate
6.29%
Cold email dashboard screenshot: Gabe's Window Cleaning, campaign 3

Monroy SF Cleaning

Sent
9,967
Replies
208
Reply rate
4.27%
Positive replies
9
Positive reply rate
4.33%
Cold email dashboard screenshot: Monroy SF Cleaning

Five campaigns, one dashboard

141,977 emails across five campaigns, positive reply rates from 6.38% to 32.32%.

Screenshot not available

Marketing and recruiting agency campaigns

Four agency campaigns, including the misses: positive rates from 2.13% to 13.55%.

Cold email dashboard screenshot: Marketing and recruiting agency campaigns
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