Logistics website redesign for Silver Solutions
Silver Solutions is a logistics company covering warehousing, road transport and project management, with 35 years of combined expertise, and its old website showed none of it. We redesigned it to lead with impact, made the services easy to find, added SEO foundations and gave visitors a simple way to request a quote.
- Client
- Silver Solutions Logistics
- Category
- Web Design & SEO
- Timeframe
- 2023
- Role
- Web design, content strategy and SEO
The situation
Decades of experience and a wide range of specialist services, undersold by the website. Visitors couldn’t quickly tell what Silver Solutions did, who it did it for or why it was better than the next logistics company.
What we built
- 01Lead with the impactWe used the pyramid principle: key capabilities and achievements first, supporting detail after. Busy buyers get the answer before they get bored.
- 02Clear structureA rebuilt site structure so each service and industry is easy to find, on desktop and phone.
- 03Real visualsHigh-quality visuals of the actual facilities, equipment and logistics operations.
- 04A streamlined quote requestA simpler request form and clear calls to action on every service page, so ready buyers could act straight away.
- 05SEO foundationsContent written around the company’s services and industries, using SEO best practice from launch.
What happened
After launch, Silver Solutions saw more website traffic, longer visits and more inquiries and quote requests. The published case study doesn’t include exact figures, so we won’t invent any here.
Logistics buyers aren’t browsing for fun. They want to know if you can move their thing, where, and how to get a price. Every page now answers those three questions first.
What we’d tell you
ServicesWeb DesignSEO & Local SEO
