Construction company outbound: 25 new leads in 6 weeks
CJ Stafford Construction ran on word of mouth and wanted a pipeline it could predict. We ran a focused 6-week outbound campaign aimed at decision-makers who need construction work, and rebuilt the website to back up every email. Phase 1 added 25 new leads.
- Client
- CJ Stafford Construction
- Category
- Lead Generation
- Timeframe
- 6 weeks (Phase 1)
- Role
- Outbound campaign and website rebuild
- Website
- cjstaffordconstruction.com ↗
The situation
Referrals are lovely until they stop. CJ Stafford needed new project leads that didn’t depend on who happened to mention them that month.
There was a second problem. Outbound sends people to your website, and the old one didn’t show the company’s work or credibility well enough to back up a cold email.
What we built
- 01Narrow targetingDecision-makers likely to need construction services, with commercial property managers as a key audience. A specific buyer with a specific job, not anyone with a building.
- 02A 6-week Phase 1A focused outreach cycle to test messaging and see how the market responded before scaling.
- 03A new websiteBuilt to show CJ Stafford’s work, credibility and services, so prospects who clicked through found a reason to reply.
What happened
In six weeks, Phase 1 added 25 new leads to CJ Stafford’s pipeline.
The rebuilt site now supports every outbound touchpoint, which sets up later phases to scale.
Outbound and a credible website work better together. A great email that lands on a weak site is like a firm handshake followed by a mumble.
What we’d tell you
