Med spa software cold email: 51 calls and $250K in pipeline
MedSpa DR makes an all-in-one CRM for medical spas, covering scheduling, client records, marketing automation and reporting. The goal was more med spa owners on sales calls in Texas, Arizona and California. A targeted cold email campaign delivered 51 qualified calls and $250,000 in pipeline in 60 days.
- Client
- MedSpa DR
- Category
- Lead Generation
- Timeframe
- 60 days
- Role
- Cold email campaign: lists, copy, follow-up and reporting
The situation
MedSpa DR isn’t a med spa. It’s the software med spas run on, built by a team with over 20 years in the industry. The product was strong. The hard part was getting in front of busy owners who never go looking for new software.
The brief was simple: qualified conversations with med spa decision-makers in three states, and a pipeline that looked like real money.
What we built
- 01Segmented listsMed spa owners and managers in Texas, Arizona and California, focused on practices that would benefit most from better scheduling and client management.
- 02Pain-first emailsCopy about scheduling headaches, marketing that doesn’t bring people back and client retention, then how the platform fixes each one.
- 03Follow-up with proofFollow-up emails that added case studies and feature walkthroughs for people who didn’t reply the first time.
- 04Weekly tuningOpen, reply and conversion numbers tracked, with messaging and targeting adjusted as the data came in.
What happened
Over 60 days, the campaign produced 51 qualified calls with med spa decision-makers.
Those conversations added up to $250,000 in potential deal value in the pipeline.
High-ticket buyers don’t want a feature list. They want to hear their own problem described better than they could describe it. That’s what the first email has to do.
What we’d tell you
ServicesGTM & Outbound
