Realtor website and lead generation for a brand-new agent
Mike K left pharmacy to sell real estate: a new agent with no track record, in a competitive market. We built a brand-forward website that turned his background into a reason to trust him, and ran outbound to buyers and sellers in his area. The result was about 60 hot leads and multiple closed deals.
- Client
- Mike K Realtor
- Category
- Web Design & SEO
- Role
- Website design and build, outbound lead generation
- Website
- mikekrealtor.com ↗
The situation
New agents have a chicken-and-egg problem. You need deals to look credible, and you need to look credible to get deals.
Mike needed three things at once: a steady flow of qualified buyer and seller leads, credibility without a long track record, and a professional site that reflected his brand.
What we built
- 01A brand-forward websiteA clean, professional site built around Mike’s story, listings and value, with a home valuation tool, because the best lead magnet answers the question the seller is already asking.
- 02Positioning his backgroundA pharmacist is detail-oriented and trusted with important decisions. We made that the reason to call him, not something to hide.
- 03Targeted outboundOutreach to prospective buyers and sellers in his market.
What happened
The campaign generated about 60 hot leads.
Multiple deals closed from that pipeline, and the site now works as Mike’s digital storefront.
A career change isn’t a weakness if you tell it well. Most new agents try to look like everyone else. Mike looked like Mike, and it helped.
What we’d tell you
