Cleaning company lead generation: 20 quote-ready leads in 8 weeks
Monroy SF Cleaning, a commercial and residential cleaner in San Francisco, relied on referrals and organic search. Both worked, just slowly. We ran an outbound program built on cold email, with SMS, LinkedIn and warm calls on top. In 8 weeks it delivered 20 quote-ready leads, without paid ads.
- Client
- Monroy SF Cleaning
- Category
- Lead Generation
- Timeframe
- 8 weeks
- Role
- Outbound program: lists, copy, deliverability and follow-up
The situation
Referrals and search were bringing in work, but not fast enough and not predictably. Monroy wanted two kinds of client: property managers and facility directors at offices, retail spaces and multi-tenant buildings, and higher-value homeowners.
They wanted results in weeks rather than the months SEO takes, and without the ongoing cost of paid advertising.
What we built
- 01Two segmentsSeparate prospect lists for commercial properties and premium residential clients across San Francisco.
- 02Cold email at scale50,000+ targeted emails with short, conversational copy about cleanliness standards, compliance and tenant experience, and an easy way to ask for a quote.
- 03Multi-touch follow-upSMS, LinkedIn and warm calls for engaged prospects, across 3–4 touchpoints each.
- 04Deliverability firstDedicated sending domains, proper authentication, gradual warm-up and regular removal of bounces and non-responders.
What happened
Over 8 weeks, the program delivered 20 quote-ready leads to Monroy’s sales team.
“Quote-ready” meant they knew what Monroy offered, had a cleaning need and were ready for a detailed quote. Warm opportunities, not cold contacts.
People want a price before they want a conversation. Making “ask for a quote” the easiest possible reply did more work than any clever subject line.
What we’d tell you
ServicesGTM & Outbound
